Chala Handbags has a wide collection of products. Despite this, their menu is easily navigable through their main menus.

3. High-Quality Image and Video

We live in an era that is becoming more image-focused, making high-quality images a non-negotiable when it comes to great web design in 2025. While video is kind of optional, and not all brands adopt its use, it’s also a great way to highlight product features, and when done right, it can keep customers more engaged.

Online stores that don’t incorporate high-quality imagery are at the risk of appearing untrustworthy and unprofessional, leading potential buyers to distrust your brand. Remember, we live in an image-driven world where visual appeal plays a huge role in purchasing decisions. Customers often rely on product images and videos to assess quality, details, and usability, especially when they can’t physically touch the product, as in the case of online shopping.

Ecommerce web design is nothing without high-quality imagery to tell your brand story and showcase your products in the best light, so make sure to invest in great photos and videos for your website’s design.

When it comes to emerging trends, we are also seeing product images that are enhanced by AI technology, which may bring more convenience to the ecommerce merchants of today.

4. Typography

Choosing a font may seem simple, but it does require some careful consideration to keep up with brand aesthetics and readability— which is also a key consideration in accessibility.

Typography does play a big role in shaping your brand, meaning it needs to be consistent on all platforms, laying on the importance of choosing the right fonts for your site. The fonts you select should align with your brand’s identity and contribute to a smooth user experience. You should stick to a maximum of three fonts across your size and be conscious of font sizes to keep things readable across all devices. Remember to also make sure the fonts are consistent across different browsers and platforms to keep things harmonious with the rest of your branding.

Typography trends do change with the times, so make sure to do your research on the best practices. Today, we see brands leaning on a clean and simple aesthetic.

A great example of a brand keeping typography simple and consistent can be seen across the Numod website.

5. Website Colors

Your website color scheme makes for a powerful choice in web design because it impacts everything from mood to aesthetics and even how customers perceive your brand. In 2025, color psychology plays just as much of an important role in branding, so it’s important to choose the right colors for your site and brand.

Your website’s colors need to align with your brand’s identity and evoke the emotions you want your customers to feel. For example, a bold and vibrant color scheme may energize visitors and inspire action, while soft, neutral tones may create a sense of calm and trust. Also, remember to use contrast wisely, as you don’t want any other design elements, like text, disappearing into a poorly chosen background color.

6. Mobile-First Design

Mobile commerce continues to be on the rise, with as much as 72% of global e-commerce sales transactions taking place on mobile in 2023 alone. With that said, in 2025, optimizing your site for mobile users is crucial for both user experience and search engine rankings.

A mobile-first design means designing your website with mobile users in mind from the beginning, ensuring that it functions seamlessly on smaller screens before scaling up to larger ones. This includes making sure navigation is simple and touch-friendly, ensuring that images and text resize appropriately, and optimizing load times for mobile devices.

All Shopify sites are optimized to be mobile-friendly, but it’s important to go over your website’s design across multiple device sizes to make sure design elements aren’t lost when your site is displayed across various screen sizes.

Coregami’s website features a fully responsive Shopify theme designed for both seamless mobile and desktop shopping.

7. Personalization

Personalization is still a top ecommerce trend, and as we head into 2025, shoppers increasingly expect tailored experiences when browsing online stores, especially as algorithms become more fine-tuned and AI learning becomes a key player.

To scratch that personalization itch, you can offer customers personalized recommendations and promotions to boost engagement and conversion rates, as customers feel more connected to brands that understand their preferences.

When it comes to personalization, Shopify has a selection of native apps you can install to get the features you need to create a unique experience for each customer based on their browsing behavior, past purchases, location, and preferences. This could include personalized product recommendations, dynamic homepage content, or customized email marketing based on their interests.

8. Optimize Load Speed

As technology improves, users are getting used to lightning-fast devices and loading speeds. In 2025, you need to design a website built for speed, completely unburdened by unnecessary code, and populated by speed-optimized imagery and video.

Slow-loading websites hurt your shop’s ability to convert potential customers into paying ones. Imagine landing on a website that is clunky and slow to load. More often than not, you’d be prompted to leave and look for a more optimized solution that can keep you engaged. This is precisely why you need a website optimized with quick loading times.

Here’s what you need to do to design a fast-loading website:

• Optimize Images: Compress the images and videos you use for your Shopify website. You can maintain image quality while improving site speed.
• Minimize Apps: Remove unnecessary apps used in your Shopify website and consolidate functionality into fewer apps to unburden your store’s code. You can also choose Shopify Themes with the built-in ecommerce features that you need.

9. Choose the right Shopify Theme

Choosing the right Shopify theme for your business is crucial. If you have a large catalog, it’s best to utilize themes that are built specifically to handle stores with large collections, like  Enterprise or Turbo. If you run a fashion and accessories online shop, you can choose Shopify themes like Symmetry and Showcase, for instance.

The Shopify Themes store is curated and comprehensive all at once, and you can explore their selection of high-performing themes, filtering by industry to find exactly what you need.

Your Shopify store design absolutely hinges on your chosen Shopify theme, as it is essentially a template that your store will have to follow. Besides filtering by industry, here’s what else to consider when choosing a Shopify theme when designing your store:

• Catalog Size: If you have a large product catalog, make sure to opt for themes that can handle extensive product listings.
• Brand Aesthetics: Choose a theme that aligns with your brand’s visual identity.
• Customization Options: Look for themes with flexible customization options to tailor your store’s appearance.
• Mobile Responsiveness: Check the mobile responsiveness of your selected theme and ensure the theme is fully optimized for mobile.

Explore Ecommerce Pro’s expert guides to Shopify Themes on our blog.

10. Leverage Social Proof

Don’t neglect to leverage social proof when designing your Shopify store website because potential customers turn to user-generated content (UGC) and social proof through product reviews.

The modern online shopper is also an avid researcher who doesn’t just look at pricing—they go over social proof and read reviews. Consumers rely on the opinions and experiences of others before making purchasing decisions, and the best way to display social proof when designing your Shopify store is through Shopify Apps.

Some of the best Shopify apps for leveraging social proof are the likes of Stamped Product Reviews & UGC and REVIEWS.io Product Reviews, with many more options to explore.

Besides reviews, you can also showcase case studies or even real-time purchase notifications to build trust and credibility. Highlighting the number of satisfied customers or featuring high-quality UGC, such as customer photos, can also enhance the authenticity of your brand. Integrating these elements into your Shopify store will not only boost conversions but also foster long-term customer loyalty.

The Best Product Review Apps of 2024: Shopify & Shopify Plus

Visit the Shopify App Store

Hire A Shopify Expert Website Designer

Need help designing your Shopify website? Contact Ecommerce Pro today.

We are a top-rated Shopify Agency specializing in everything Shopify— including design and development, as well as Custom or Bespoke Theme Development. With our full team of Shopify Experts and Designers on board, we’ll help bring your vision to life.

Ready for a better Shopify store experience? Fill out the contact form to get in touch and receive a quote.

FAQs for Designing a Shopify Website in 2025

1. Why is digital accessibility important for Shopify websites? Digital accessibility ensures that your Shopify store is usable for all customers, including those with disabilities, creating an inclusive shopping experience for all.

2. How can I simplify navigation on my Shopify website? To simplify navigation, use clear and descriptive labels, enable product filtering, incorporate a search bar with auto-suggestions, reduce the number of clicks to complete transactions, and emphasize strong call-to-actions (CTAs).

3. Why are high-quality images and videos essential for Shopify stores? High-quality images and videos build trust. Images and videos are also crucial for online shopping, where customers rely heavily on visuals to make decisions.

4. What role does typography play in web design? Typography impacts both brand identity and readability. Choosing consistent, readable fonts across different devices and platforms.

5. How should I choose a color scheme for my Shopify website? Your website’s colors should align with your brand identity and evoke the right emotions in your customers.

6. What is mobile-first design, and why is it important for Shopify in 2025? With mobile commerce on the rise, mobile-first design ensures your Shopify website functions seamlessly on mobile devices.

7. How can I personalize my Shopify store for customers? You can use Shopify apps to offer personalized recommendations, promotions, and dynamic homepage content based on customer preferences, past purchases, and browsing behavior.

8. How can I optimize the loading speed of my Shopify website? Optimizing loading speed involves compressing images, minimizing unnecessary apps, using a reliable hosting service, and reducing the amount of code on your site to enhance performance.

9. What should I consider when selecting a Shopify theme? When selecting a theme, consider your catalog size, brand aesthetics, customization options, mobile responsiveness, and whether the theme has built-in features that cater to your specific industry needs.

10. What are some effective ways to leverage social proof on my Shopify store? Besides product reviews, you can display customer testimonials, showcase user-generated content (UGC) like photos or videos from customers, and feature case studies or statistics on customer satisfaction to enhance credibility.

11. Should I hire a Shopify expert to design my store? Hiring a Shopify expert, like Ecommerce Pro, can help bring your vision to life, ensuring your website is professionally designed, user-friendly, and optimized for conversions.