Lean UX Canvas components

• Business problem: This is where you define the main business challenge you’re trying to solve.
• Business outcomes: In this section, you specify how success will be measured. These are typically metrics that align with business goals, such as revenue growth, user engagement, or retention rates.
• Users: Here, you identify the types of users or personas who are most relevant to solving the problem.
• User outcomes & benefits: This box focuses on why the identified users will want to engage with the solution. It outlines the value the users will derive and the positive behavioral change they may experience.
• Solutions: In this section, brainstorm possible solutions that could address the business problem and meet the users’ needs.
• Hypotheses: Here, you formulate hypotheses that combine the business problem, user needs, and potential solutions.
• What’s the most important thing we need to learn first? This section focuses on prioritizing what needs to be validated first.
• What’s the least amount of work we need to do to learn the next most important thing? This is about designing minimal experiments to validate the hypotheses or assumptions in the previous box.

When to use Lean UX Canvas

When you need to quickly align on the problem you are solving, validate ideas, and prioritize learning. Lean UX canvas is particularly effective in startup environments where speed, collaboration, and learning are paramount.

Tips for making the most of Lean UX Canvas

• Start with problem statements, not solutions. Lean UX emphasizes solving the right problem rather than jumping to a solution too early.
• Identify and prioritize assumptions. Lean UX is built around validating or disproving assumptions quickly to reduce risk.
• Think in terms of hypotheses, not features. Instead of listing potential product features, phrase your ideas as hypotheses. For example, “We believe that users need a faster checkout process because they abandon carts at high rates” or “We believe adding a visual progress tracker will reduce task abandonment.” This keeps your focus on learning, not building.