How iSuperClean Grew to 500+ Projects with WordPress Booking Integration | Case Study
Client Overview
Business: iSuperClean – House Cleaning & Janitorial Service
Location: Chula Vista & San Diego, CA
Industry: Residential & Commercial Cleaning
Website: isuperclean.com
Years in Business: Since 2011 (Founded by Lucy Perez)
License: #070660
The Challenge
iSuperClean needed a professional online presence that would:
- Enable customers to book services 24/7 without phone calls.
- Showcase multiple service offerings clearly.
- Build trust with testimonials and credentials.
- Capture leads from San Diego and South Bay markets.
- Compete with larger cleaning franchises online.
The Solution: Custom WordPress Design with Booking Integration
ZeOrbit developed a mobile-responsive WordPress website featuring:
1. Appointy Booking System Integration
- One-click “Schedule An Appointment” CTA in header.
- 24/7 online booking capability.
- Automated confirmation emails.
- Calendar sync for service scheduling.
2. Service Showcase Design
Clear presentation of offerings:
- Window Cleaning.
- Floor Sweeping, Mopping, Vacuuming.
- House Cleaning.
- Office Janitorial Services.
- Deep Cleaning.
- Kitchen & Bathroom Cleaning.
- Spring Cleaning.
- One-Time or Recurring Services.
3. Trust-Building Elements
- Prominent license display (#070660).
- Client testimonials section.
- 4.8/5 star rating showcase.
- Years of experience highlight (20+ years).
- Service statistics display.
4. Local SEO Optimization
- San Diego and Chula Vista geo-targeting.
- Local business schema markup.
- Service area pages.
- Google My Business integration.
- Contact information (Lucy@iSuperClean.com, P.O. Box 6555).
5. Lead Capture System
- Multi-field contact form.
- Phone number prominence: (619) 861-5557.
- Email capture with newsletter option.
- SMS notification consent.
The Results
Business Growth Metrics:
- 500+ Cleaning Projects completed.
- 250+ Happy Customers served.
- 20+ Years of proven experience.
- 4.8/5 Rating from customer reviews.
- 24/7 Booking capability implemented.
Website Performance:
- Mobile-responsive design serving on-the-go customers.
- Reduced phone call volume by enabling online booking.
- Improved lead quality through detailed service descriptions.
- Enhanced local visibility in San Diego and South Bay markets.
Key Features That Drove Success
- Appointy Integration – Seamless booking without leaving the website.
- Service-Specific Landing Pages – Each cleaning type has dedicated information.
- Trust Signals – License number, ratings, testimonials prominently displayed.
- Mobile Optimization – Most cleaning service searches happen on mobile.
- Clear CTAs – “Schedule An Appointment” button in multiple locations.
- Local SEO – Optimized for “cleaning service near me” searches in San Diego.
Client Testimonial
“The website has transformed how we do business. Customers can book online anytime, and we’ve seen a significant increase in leads from the San Diego area. ZeOrbit understood our needs and delivered exactly what we needed to grow.” – Lucy Perez, Owner, iSuperClean
Technology Stack
- Platform: WordPress (Custom Theme).
- Booking System: Appointy Integration.
- Hosting: Optimized for speed and reliability.
- Mobile: Fully responsive design.
- SEO: Local search optimization for San Diego, Chula Vista, South Bay.
- Security: SSL certificate, regular backups.
Lessons for Service-Based Businesses
What We Learned:
- Online Booking is Essential – Customers prefer scheduling online vs. calling
- Trust Signals Matter – License numbers and ratings increase conversions
- Mobile-First is Critical – 70%+ of service searches happen on smartphones
- Local SEO Drives Leads – Geographic targeting brings qualified customers
- Service Pages Convert – Detailed service descriptions reduce bounce rates
Ready to Grow Your Service Business Online?
If you’re a cleaning service, home service provider, or local business in San Diego looking to increase bookings and grow your customer base, ZeOrbit can help you achieve similar results.
Contact ZeOrbit:
- 📍 4231 Balboa Avenue, Suite 1340, San Diego, CA 92117
- 📞 619-724-9517
- ✉️ info@zeorbit.com
