Threads now has 100M daily active users

Meta’s microblogging platform, Threads, is growing at a quick clip since it was launched last year, and it seems to have benefited from the exodus of users from its rival, X, a couple months ago. The company’s CEO Mark Zuckerberg said on Monday that more than 100 million people use Threads daily, and that it now has 300 million monthly active users, up from 275 million in November.

While Threads has regularly updated numbers on its monthly active users, this is the first time the company has revealed daily active user figures.

In the past month, Meta has been aggressively releasing stats and features as rival social network Bluesky, which has over 25 million users, also benefits from users leaving X. Last month, Adam Mosseri noted that Threads has constantly seen a million sign-ups per day for three months.

The company has tried to attract more people to the service by consistently releasing features like custom feeds, ‘starter packs’ of accounts for new users to follow, and an option to change your default feed.