YouTube to test a way for creators and celebrities to find AI-generated content using their likeness

YouTube is partnering with the Creative Artists Agency (CAA) to help celebrities, athletes, and creators identify content that uses their AI-generated likeness on the platform. The tool, which YouTube will begin testing early next year, will let these professionals submit requests for the removal of their AI-generated likeness.

YouTube will first make the tool available for “leading celebrity talent, including award-winning actors and top athletes from the NBA and NFL.” It will then make it available for “top YouTube creators, creative professionals, and other leading partners representing talent.”

The announcement comes the same week that YouTube started letting creators and rights holders flag if they’re permitting specific third-party AI companies to train models on their content.

The Google-owned company’s recent moves indicate it’s working to be a trusted ally to creative professionals amid the rise of generative AI.