ChatGPT To Debut Super Bowl Ad, Google Edits AI: Watch 42 Top Spots

Destined to go down as the AI Super Bowl, expect more AI-focused content and more AI advertisers this year, with a few surprise reveals, Fox Sports Sales Chief Mark Evans told the The Hollywood Reporter.

With 30-second spots selling for $8 million, it’s been game on for tech giants who have been flocking to the Super Bowl as a cost-effective way to make a huge splash with a massive audience. Doing the math, 200 million viewers means a Super Bowl ad costs less than a nickel per viewer to air, the equivalent of a $40 CPM advertising rate, surprisingly cheaper than a lot of sports shows.

Of the first-timers taking the plunge, ChatGPT-maker OpenAI will be making a Super Bowl debut with its first television commercial, according to the Wall Street Journal. The company declined to comment.

Google is returning to the game to promote its large language model, Gemini, and already has edited the ad after a cheese fact went viral for being overstated. Doesn’t get more generative AI than that. Two years ago, Gemini’s predecessor Bard did exactly the same thing during its launch when it hallucinated a space fact in a live demo.

Meta is advertising its AI Ray-Bans, Salesforce is dining with AI, and GoDaddy is showing off its AI design features.

But Amazon-backed Anthropic has decided to sit this one out, a spokesperson told me, having debuted a 5-second mic drop ad last year that simply read “Claude is AI for all of us. Anthropic.”

Your Super Bowl Bingo Card

Will Microsoft, Waymo and Deepseek be next to reveal their Super Bowl AI ads?

Tune in this Sunday 6:30pm ET on Fox, and Tubi for free, to watch the all the drama unfold as the Kansas City Chiefs faceoff against the Philadelphia Eagles at Caesars Superdome in New Orleans, as they attempt a historic threepeat win.

Watch for epic celebrity cameos from Succession’s Kieran Culkin & Jeremy Strong, Eugene & Dan Levy, Casey & Ben Affleck, Chris Pratt, Chris Hemsworth, Glen Powell, Billy Crystal, Meg Ryan, Sydney Sweeney, Shania Twain, Kris Jenner, Catherine Ohara, Willem Dafoe, Gordon Ramsey, SNL’s Pete Davidson, Heidi Gardner, Chloe Fineman, The Muppets, sloths, a much loved potato plant and a very funny Doritos fan. Halftime performances from Kendrick Lamar and SZA. And Taylor Swift in the stands cheering on her boo, Chiefs Tight End Travis Kelce.

In addition, there are expected to be Disney, Universal and Paramount movie trailers for Alien: Earth, Elio, How To Train Your Dragon, Jurassic World: Rebirth, Lilo & Stitch, M3gan 2.0, Mission: Impossible—The Final Reckoning, Novocaine, Smurfs, Snow White, The Fantastic Four: First Steps, and Thunderbolts. And Fox will be promoting its own shows alongside NFL and local ads.

Below are all the Super Bowl LIX ads spotted so far with the count hovering around 60. Comment with your favorite.

Angelsoft – Super Bowl champ Julian Edelman gets stuck on toilet paper

Booking.com – Muppets check in but they don’t check out

Bosch-Antonio Banderas, WWE Randy Savage are opposites that attract

Bounty – NFL Rob Gronkowski and Drew Brees get messy with wings

Bud Light – Post Malone and comic Shane Gillis party in the burbs

Budweiser – Baby Clydesdale makes first beer delivery

Busch Light (regional) – NASCAR driver Ross Chastain goes camping

Cirkul – Adam Devine helps water bottle make a splash.

Coffee-Mate – Shania Twain rocks a beat with Cold Foam

Coors Light – Sloths have a case of the Mondays

DoorDash – Nate Bargatze does DashPass math

Doritos – Sci-fi fan that created ad is abducted by aliens

Dove – Bruce Springsteen’s Born to Run delivers body positivity message

Dunkin’ – Casey & Ben Affleck recruit Jeremy Strong to Dunkings band

Duracell – Comedic scientist explains power boost nickel-lithium battery

FanDuel – Peyton and Eli Manning place bets in Kick of Destiny challenge

Fetch Rewards – $10,000 giveaway every second of 4Q 2 minute warning

Foundation to Combat Antisemitism-Snoop Dogg, Tom Brady battle hate

GoDaddy – Fallout’s Walter Goggins AI makes website

Google – Gemini AI: 50 stories in 50 states (updated)

Haagen-Dazs – Vin Diesel and Ludacris not so fast and furious

He Gets Us – Faith-based cinematic

Hellmann’s – Meg Ryan, Billy Crystal, Sydney Sweeney “When Harry Met Sally”

HexClad – Gordon Ramsey cooks for aliens, including Pete Davidson

Hims & Hers – 74% of Americans are overweight, obesity drugs plug

Homes.com – Dan Levy, Heidi Gardner shocked to find they’re in an ad

Instacart – Brand icons unite, Energizer Bunny, Jolly Green Giant…

Jeep Stellantis – surprise reveal expected

Lays – Little Farmer girl tends to her fledgling potato plant, winner!

Little Caesars – Eugene Levy’s eyebrows are not worthy

Liquid Death – Stay thirsty Killer Cola and Cherry Obituary

Meta – Chris Pratt and Chris Hemsworth eat Kris Jenner’s banana

Michelob Ultra – Willem Dafoe and Catherine O’Hara pickleball for beer

Mountain Dew – Mystery celebrity brings big guy for Berry Blast

MSC Cruises – Drew Barrymore, Orlando Bloom revive Music & Lyrics

Nerds Gummy Clusters – Shaboozey sings What a Wonderful World

NerdWallet – Kieran Culkin is a Beluga of a whale in finance

Novartis – Wanda Sykes, Hailee Steinfeld raise breast cancer awareness

NYT Games (regional) – The Athletic debuts Sports Connections puzzle

Oikos – Juno Temple races NFL’s Myles Garrett through airport

OpenAI – surprise reveal expected, per WSJ

Poppi – Love Island stars at a pool party, drive-through, diner

Pringles – Adam Brody summons James Harden, Andy Reid and Nick Offerman mustaches with a catchy Batman nananananananana

RAM Trucks – Glen Powell’s Goldilocks has an adventure

Reese’s – Lava beds tourists clamour for the taste of new Reese’s lava

Ritz – surprise reveal expected

Rocket Mortgage – No Anna Kendrick Barbie Dream House this year

Salesforce – Matthew McConaughey, Woody Harrelson dine with AI

Skechers – Coach Andy Reid loves slips ons

Spruce – Who let the dogs out for a pool party with pet-safe weed killer

Squarespace – Barry Keoghan’s adventure begins with a donkey

Stella Artois – David Beckham learns of a twin brother

Taco Bell – Doja Cat is photobombing the drive-thru

Totinos – Tim Robinson, Sam Richardson eat pizza rolls in outer space

Tubi – Known for past stunts, expect surprise reveal

Turbo Tax – Issa Rae’s found a better way to do taxes

Uber Eats – Martha Stewart tripping with Charlie XCX

WeatherTech – Golden Girls Born to Be Wild off to the Super Bowl