Samsung is rolling out a smartphone subscription next month

It looks like Samsung is finally ready to roll out a paid subscription for its AI-powered smartphones, but it might not look like what we were expecting.

“We will apply the subscription service to Galaxy smartphones starting next month,” he says. “Ballie will be introduced first in Korea and the US, and we plan to supply it as a subscription in Korea.”

The AI Subscription Club isn’t a requirement to access the Galaxy AI features on Samsung’s phones and other devices, which the company has previously said will remain free to users at least until the end of 2025, with plans beyond that point unconfirmed.

The model currently gives Korean consumers the ability to sign up for a monthly subscription of their AI-powered TVs, refrigerators, washing machines, and more, including optional repair and maintenance services, for the sake of a lower upfront cost.

It’s not clear if the subscription model will expand beyond South Korea, but there’s a chance we’ll find out more soon. Samsung has a Galaxy Unpacked event in San Jose, California, scheduled for January 22nd, when it is expected to unveil the Galaxy S25 series.