Custom WordPress Web Design Case Study (Le Petite Plates)
Building an SEO-Driven Website for Le Petite Plates
Client Discovery
Le Petite Plates, a luxury charcuterie catering business based in San Diego, found ZeOrbit by searching “WordPress website designer San Diego”—highlighting the importance of ranking well for localized service keywords.
Challenge
Before the website build, their digital presence relied entirely on Instagram and word-of-mouth, which led to:
- No search engine visibility for high-intent local keywords
- A brand mismatch between their upscale service and online footprint
- Scattered, inefficient quote inquiries
- No centralized showcase for service offerings
Goals
The project aimed to create a custom WordPress site that would:
- Reflect the brand’s elegance and professionalism
- Guide users by service type and event category
- Convert visitors through clear, mobile-friendly quote requests
- Support future SEO campaigns
Solution Overview
ZeOrbit developed a fully custom WordPress website featuring:
- Clean site architecture mapped to user journeys
- Dynamic Instagram gallery integration
- Trust-building certifications and service descriptions
- SEO-ready structure including schema, meta tags, and fast load speeds
Impact
Within the first five months post-launch:
- Over 630 users visited via organic and direct traffic
- Qualified leads began submitting quote forms consistently
- Vendor referrals increased due to a professional linkable site
- Branded search queries rose, reinforcing online authority
“First and foremost, I would like to Thank Sam for making this process so smooth for me. I needed someone to build my business website, and I’m glad I went with this company. Sam was excellent to work with. He was flexible and knowledgeable and helped me build a beautiful website. He had my website finished in less than a week. He was also reasonable with his pricing. I appreciate his work ethic and I highly recommend Sam.”
— Founder, Le Petite Plates
Conclusion: The Power of a Brand-Aligned Website
This project is a clear example of how a well-structured, brand-aligned website can transform a growing local business into a professional, scalable brand. By deeply understanding both the emotional triggers and functional needs of Le Petite Plates’ target audience, ZeOrbit delivered a custom digital solution that is both visually stunning and powerfully results-driven.
Frequently Asked Questions (FAQs)
1. Why was a custom WordPress site chosen over a template?
A custom build was essential to create a unique digital experience that perfectly mirrored the bespoke, high-end nature of the Le Petite Plates brand. It allowed for a purpose-built user journey and conversion funnel, free from the design and functional limitations of a pre-made template, ensuring the site is as unique as their catering.
2. How does the website integrate Instagram effectively?
By embedding the Instagram feed directly into the “Showcase” gallery, the website benefits from a constant stream of fresh visual content. This serves as a live portfolio that updates automatically, saving the client significant time and effort while demonstrating to potential customers that the business is active and in-demand.
3. What is the most critical element for converting website visitors in the catering industry?
For high-end catering, the most critical element is building trust quickly. This was achieved by combining three key factors: professional, high-resolution photography that showcases the quality of the product; clear communication of credentials (licensed, insured); and a frictionless, easy-to-use quote request form that makes starting a conversation simple and inviting.
